Privacy Policy

At PetPure, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and safeguard your data when you visit our website or purchase our products.

By using our website or making a purchase, you agree to the practices described in this policy.

1. General Information

Unless otherwise stated, providing your personal data is not legally or contractually required. You are not obligated to share personal information with us, and not providing it will generally have no consequences.
“Personal data” refers to any information relating to an identified or identifiable natural person.

2. Server Log Files

You can browse PetPure without submitting personal data.

Whenever you access our website, certain data is automatically transmitted by your browser and stored in server log files, including:

  • Page(s) visited
  • Date and time of access
  • IP address
  • Amount of data transferred
  • Browser type and version
  • Referring provider or website

This processing is carried out under Article 6(1)(f) UK GDPR, based on our legitimate interest in ensuring website functionality, security, and performance improvements.

Some of this data may be processed in Canada, which has an approved adequacy decision.

3. Contacting Us

3.1 Data Controller

For all data protection matters, please contact:

PetPure
Email: [Add Your Support Email]
Address: [Add Business Address]

3.2 Contact by Email

If you contact PetPure by email, we collect the personal data you voluntarily provide (name, email address, message content).
We process this information to respond to your enquiry.

Processing is based on:

  • Article 6(1)(b) UK GDPR – if your message relates to pre-contract or contract matters.
  • Article 6(1)(f) UK GDPR – for general enquiries based on our legitimate interest in customer support.

We retain your data only as long as necessary unless legal retention requirements apply.

3.3 Contact Form

When using our contact form, we process the information you provide (name, email, message). Processing and retention follow the same rules described above.

4. Orders & Payments

4.1 Collection and Use of Personal Data for Orders

When you place an order on the PetPure website, we collect the personal information required to fulfil your purchase, such as:

  • Full name
  • Billing and shipping address
  • Email address
  • Payment details (processed securely by designated payment providers)
  • Phone number (optional)

Processing is based on Article 6(1)(b) UK GDPR, as it is necessary to fulfil your order and manage your customer account.

4.2 Sharing of Data for Order Processing

To fulfil your order, we share necessary information with trusted third parties, such as:

  • Shipping/delivery partners
  • Dropshipping and fulfilment providers
  • Payment service providers
  • IT and website service providers

We always comply with legal requirements and only share the minimum data needed.

Some data may be processed in Canada, which has an approved adequacy decision.

5. Comments, Reviews & Customer Feedback

5.1 Data Collected When Leaving a Comment

If you leave a review or comment on our website, we may collect:

  • Name
  • Email address
  • Comment text

By submitting a comment, you give consent under Article 6(1)(a) UK GDPR.
You may withdraw this consent at any time.

When your comment is published, your name may be displayed.

To prevent misuse and ensure security, your IP address may be temporarily stored when a comment is submitted.

6. Marketing Communications

6.1 Postal Marketing

If you have purchased from PetPure, we may use your name and address to send you postal marketing unless you object.
This processing is based on Article 6(1)(f) UK GDPR (legitimate interest in direct marketing).

You may opt out at any time.

6.2 Email Marketing

We may use your email address, obtained during a purchase, to send you marketing emails about similar products unless you unsubscribe.

Processing is based on Article 6(1)(f) UK GDPR.
You can opt out at any time using the unsubscribe link or by contacting us.

7. Cookies

Our website uses cookies to enhance functionality, improve user experience, and support essential website operations.

A cookie is a small text file stored on your device when you visit a website. Cookies allow us to recognise your browser and maintain certain website features.

Your Control Over Cookies

You can manage or disable cookies via your browser settings.
Helpful links:

Please note that disabling cookies may affect website functionality.

Technically Necessary Cookies

We use essential cookies required for:

  • Basic website operation
  • Shopping cart and checkout functions
  • Recognising your browser across page visits

Processing is based on Article 6(1)(f) UK GDPR, due to our legitimate interest in providing a functional and secure website.

You may object to this processing for reasons relating to your specific situation.

8. Data Storage & Retention

Your data is stored only as long as necessary for:

  • Fulfilling contractual obligations
  • Legal retention periods (e.g., tax or commercial law)
  • Resolving customer enquiries

After these periods expire, your data is deleted unless you consent to extended storage.

9. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data (Art. 15)
  • Rectify incorrect or incomplete data (Art. 16)
  • Delete your data (Art. 17)
  • Restrict processing (Art. 18)
  • Data portability (Art. 20)
  • Object to processing based on legitimate interests (Art. 21)
  • Object to direct marketing at any time

You also have the right to:

Complain to a Supervisory Authority

If you believe your data is being processed unlawfully, you may contact the ICO (Information Commissioner’s Office).

10. Right to Object

If processing is based on Article 6(1)(f) UK GDPR (legitimate interest), you may object at any time for reasons relating to your personal situation.

If you object to direct marketing, we will immediately stop using your personal data for that purpose.

11. Changes to This Privacy Policy

PetPure may update this policy periodically.
Changes will be posted here with a revised “Last Updated” date.

12. Pricing, Product Information & Order Conditions

·        All prices on the PetPure website are listed in GBP (£) and include VAT unless stated otherwise.

·        Product images are for illustration purposes only and actual products may vary slightly due to manufacturing updates, lighting, or display settings.

·        PetPure reserves the right to update prices, promotions, product details, and stock availability at any time, without prior notice.

·        PetPure is not responsible for courier or shipping delays once an order has been dispatched from our warehouse or fulfilment partner.

·        Refunds are processed in accordance with our official Return Policy, and are issued only after returned items have been received and inspected for eligibility.